Google Keyword Planner: How To Get The Most Out of It

Google Keyword Planner: How To Get The Most Out of It

That is why we have created an overview below that will allow you to exploit the full potential of the Keyword Planner and at the same time to consider sensible alternatives. The displayed average monthly search volume is only a very rough estimate since, in addition to the specific keyword, similar variants are also included in the calculation. The special thing about google is that it not only includes the data from all major search engines in the narrower sense but also analyzes the search results from platforms such as eBay or Baidu if desired.

The Google Keyword Planner is an absolutely indispensable tool for many SEO specialists. No wonder, after all, it offers inspiration for new keywords, makes it easier to decide on specific campaign keywords, and helps to estimate costs. Hardly any other provider has access to so much and exact data on the search behavior of so many users as Google, but there are still some pitfalls when using it. That is why we have created an overview below that will allow you to exploit the full potential of the Keyword Planner and at the same time to consider sensible alternatives. 

Instructions for the Google Keyword Planner: How to use the tool Account. There you will find the Keyword Planner under the “Tools” tab. Campaign planning in the Keyword Planner Basically, the Keyword Planner is intended for the planning of AdWord campaigns and tailored to them. Above all, this includes researching relevant keywords and checking them for their average search volume per month. You can also check several keywords at once, separated by commas. In addition to the requested keywords, the Keyword Planner suggests related, alternative keywords with a corresponding search volume, which you can also include if necessary. Instead of individual keywords, you can even enter the URL of entering the page that you want to promote the campaign and let the tool suggest suitable keywords. 

To identify the best possible keywords, you should also specify the language and (for local matters) the location in the search. In addition to the current monthly search volume, the Keyword Planner also shows the search trends over time, which can be broken down further by device or location. In addition, further information is provided (for both the researched and the thematically matching keywords). This includes the competition (How many other sites are trying to rank for this keyword?) And the average cost per click (CPC). Under “Grouped ideas”, the keywords are automatically grouped by topic, under “Keyword -List ”they are presented in list form sorted by relevance. In addition to the automatically created groups, you can also manually create additional ad groups.

 In the last step under “Plan overview,” you can see a forecast for the success of the campaign based on the selected keywords. At this point, more detailed data on the search volume is often used than in the previous step. A daily budget or a specific bid can also be entered at this point. Retrieve search volume for existing keywords in the Keyword Planner However, it is generally not necessary to research the keywords using the tool. You can also upload a list of existing keywords and review them with the tool or enter them manually. In this case, the search volume is also displayed, but the Keyword Planner does not make any further suggestions for topic-related keyword ideas. a forecast for the performance of a corresponding campaign on Google Ads can be called up from this. You can test various aspects of the campaign to identify the best possible version. Forecasts for campaigns that have already been run can also be viewed here. 

Disadvantages of the Keyword PlannerThe Keyword Planner is undoubtedly a great help in keyword research, identifying the most relevant keywords based on search volume and competition as well as estimating the total costs and a popular SEO tool. However, the popular tool also has some disadvantages that many users are not necessarily aware of. since Google ultimately uses the quality of the landing page in question for the actual value. Depending on this, the actual costs can be well above or below the displayed CPC, which makes the calculation more difficult. The best keyword planner alternatives, Fortunately, the Keyword Planner is not the only tool for keyword research. In order to get the most reliable information possible, it is worth using different programs with different focuses. This tool works very similar to the Keyword Planner and provides similar data. Here, too, new keywords and keyword combinations are suggested. However, only the keyword (suggestions) can be seen as such in the free version. Costs per click or the monthly search volume are only available in the paid version. 

This very simple tool provides an overview of the most important information: suitable keywords plus the associated search volume. However, only a limited number of search queries can be made with the free version. Answer The Public does not help to find keywords in the classic sense but rather goes the opposite way. If a search term is entered, the tool displays the most frequently asked questions on this topic. This enables a more comprehensive look into the search intent behind the keyword and provides inspiration for long-tail keywords. It doesn't always have to be a separate tool. Just a look at Google Suggest (i.e. the suggested search queries in the search bar on Google itself) can provide a good first overview of popular search combinations, but if you prefer to use a special program, you can fall back on Übersuggest, which uses the same functional mechanisms Less interested in ranking in search engines and especially interested in social media, is well served with Buzzsumo. Because here the performance of a keyword in the common social networks is examined. 

The special thing about google is that not only the data of all major search engines in the narrower sense are included, but also the search results of platforms such as eBay or Baidu can be analyzed if desired. The results are then clearly summarized in a mind map. But even if you are not primarily concerned with the performance of Amazon, the search behavior of the users of the largest online mail-order company can provide important information. 

The special thing about eyeliner is that the tool works associatively. Related topics are visually categorized and prioritized, which provides a particularly good overview of the overall topic. The Keyword Planner is tailored to campaign planning in AdWords. Thanks to its extensive functions and large database, the Keyword Planner offers a good first overview when researching and assessing keywords.

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